C.E. Zuercher's company history begins in the early 1900's. Clement Emil Zuercher, a fourth generation Emmenthal maker, emigrated from Zurich, Switzerland to Monroe, Wisconsin in 1906. Shortly after setting foot on American soil, Clement went to work for Gail Borden at one of his dairies, while at the same time he represented Maurice Lustenberger--a Switzerland cheese exporter--as a sideline. When Borden restructured to mass production, Clem bought one of his dairies, and opened a distribution facility in Chicago, Illinois. He dedicated his firm to making and selling cheese to customers who cared about quality.
Over the years, more factories were added. After World War II, Joe Zuercher joined his father in the business. Clem retired in the early 1960s. Joe passed away in 1969. Joe’s wife, Irene, then took over the firm. Realizing the dynamics of the industry were changing, she divested the factories and devoted herself to the marketing and sale of cheese. Like her predecessors, she continued to sell quality cheese to customers who wanted top tier product.
Irene just recently retired in 1999, after nearly forty years of service. Her son, Joe Zuercher Jr. and her son-in-law, John Lull, joined the firm in the late 1970s, and remain to this day. Joe Jr. and John have further expanded the selection of cheeses over the years, as C.E. Zuercher currently sells about 700 different types, still targeting the “Dedicated user.”
C.E. Zuercher & Co., Inc.