Vista Food Exchange offers competitive services relating to retail, hotel, institutional, restaurant, and further processed products, serving accounts nationwide from Miami to Los Angeles. Vista's background in the New York market - (including it's own distribution centers: West Side Poultry and Deal City, the major importing arm of Vista) provides the company with a knowledge of inner city markets unfamiliar to other trading companies.
This experience in the New York market has equipped the Vista sales force with extensive product knowledge for dealing with cultural diversity. Bilingual labeling, multilingual marketing materials and specialty product development are marketing methods which have increased profitability to many of Vista's accounts. This knowledge of ethnic market trends and preferences has enabled Vista to recognize the market potential of products in other cities throughout the United States.
Vista also represents many different retail pack items such as chill-pack poultry, sandwich meats, frankfurters, and dessert items. Vista provides a service to both retailers and processors by designing point of sale material, displays, and ad features. Working closely with stores at this level keeps Vista in touch with the needs of consumers and retail personnel alike.