Innovative Concept Group formed in 1997 through the merger of Sea Rich Menu Marketing and Jim Pless & Company.
Bud Taylor, Owner of Sea Rich Menu Marketing, and Jim Pless, Owner of Jim Pless & Company were established for many years as the leading food service brokers in the Florida market. Both companies were on the leading edge in technology, with similar “go to market strategies” with offices in the Tampa, Orlando, Jacksonville and South Florida market.
With the changing of our industry and with suggestions from many of our valued principals, Innovative Concept Group established “Regional Representation” in 1999 and opened offices in Georgia, Tennessee and Alabama. Today we have 9 offices located in the Southeast, representing many of our principals throughout the region.